Success Story
A performance-marketing story built around better lead quality, faster follow-up and decisions the business could actually use.
Original success video
The original success video is kept as part of the case evidence, supported by the campaign asset and performance context below.
Book AppointmentClient
Regional service brand
Objective
Qualified lead growth
Engagement
Full-funnel marketing
Period
6 months
Overview
Campaigns were generating attention, but enquiries were moving through disconnected landing pages, messaging and follow-up processes. This made lead quality and campaign performance harder to evaluate.
3rdmatrix approached the project as a full-funnel improvement rather than a media-only adjustment.
Original campaign asset
Campaign context
Used during the original branding and lead-generation activity.
Measured impact
4.9x
average ROAS
Improved return after tracking, creative and landing-page fixes.
-38%
CPL drop
Lower cost per lead after intent-led campaign restructuring.
+310%
qualified leads
More sales-ready enquiries from clearer targeting and faster routing.
92%
retention
Clients stayed because the system stayed measurable.
Performance measured over a 6-month engagement against the previous campaign baseline. Results vary by market, spend and sales follow-up.
Story arc
This is the working format we use for success stories: diagnose the leak, make the system clearer, then measure whether the change produced better demand.
The brand was generating enquiries, but quality was inconsistent. Campaigns, landing pages and follow-up were not connected, which made scale risky.
3rdmatrix rebuilt the acquisition path around higher-intent campaigns, sharper offer messaging, landing-page clarity and WhatsApp-led response handling.
We tightened tracking, tested new creative angles, improved conversion actions and built a cleaner dashboard for weekly decisions.
Qualified leads increased while cost per lead dropped, giving the team a clearer path for budget and follow-up decisions.
Growth stack
Each element had a role: capture intent, explain the offer, route enquiries fast and report on what mattered.
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